Family owned since 1921, the heritage and history surrounding the AST brand was central to their view on how the company should be represented for the future. The brand revision was a key part of their expansion into new markets, with particular reference to the architecture and design specification market.
Our brand redevelopment sought to maintain the heritage character and values of AST as a company, whilst applying a modernised art direction to bring it into line with the expectations of their new markets. The AST logomark is a reference to a group of stacked logs, ready for milling. A key part of the AST value proposition is it's holistic approach, with involvement in all aspects of the product life cycle, from product design to procurement, milling and finishing.