A manufacturer of timber flooring with a rich history dating back to the 1920's, AST is an iconic name within the Australian Timber Industry. AST products are the result of a long history of knowledge and expertise in addition to technical innovations which have seen AST become the largest user of solar kiln technology in the southern hemsiphere.
Family owned since 1921, the heritage and history surrounding the AST brand was central to their view on how the company should be represented for the future. The brand revision was a key part of their expansion into new markets, with particular reference to the architecture and design specification market.
Our brand redevelopment sought to maintain the heritage character and values of AST as a company, whilst applying a modernised art direction to bring it into line with the expectations of their new markets. The AST logomark is a reference to a group of stacked logs, ready for milling. A key part of the AST value proposition is it's holistic approach, with involvement in all aspects of the product life cycle, from product design to procurement, milling and finishing.
A serif typeface for use in copy reinforces the heritage values of the brand.
Colours are deliberately conservative, with a heritage gold highlight colour.
A clean and modernised direction, reflective of the progressive approach to use of technology in their sector.
Steeped in history, Australian Solar Timbers is one of Australia's oldest timber flooring manufacturers with over four generations of timber expertise. We have produced an array of compelling visual content which tells the AST story throughout their production process, from forestry stewardship to milling and finishing.
