Upstream

Upstream Energy creates private power stations for businesses with customised renewable energy systems. The new business name and identity reflects the boutique offering of the brand with it’s focus on emerging technologies and specialised product mix.

Upstream

Identity

As a disruptive technology the Upstream brand is vibrant and exciting, moving away from the conservative direction of many utility providers. A clean and minimal theme retains an element of formality, requisite for a brand upon which businesses rely day in & day out.


Geographical latitude and longtitude of installations are a continuing theme across all digital and print media, with location being a key variable in the performance of any solar or wind based energy system.

Upstream

Typography

Delicate gradation of weights and the clear character shapes in the Neue Haas Unica family make it suitable for Upstream in it's simplicity and underlying structure.

Upstream

Website

Pixel perfect across all devices, maximising the impact of key brand messages along the way.

Upstream

Upstream

Project Documentation

Fillable PDF quotation and contract documentation ensures speed and accuracy whilst maintaining a consistent brand presentation across all media.

Upstream
Upstream

Product strategy & key messages

Identifying key value adding technologies and making them central to the Upstream value proposition has positioned the brand as a niche provider of complete turn-key solutions, utilising the latest emerging performance optimising technologies.

Upstream
Upstream

Going Upstream

Founded in 2012 as Voltaic Energy, the enterprise began by delivering solar power systems to businesses through Power Purchase Agreements (PPAs), a little known and understood means of financing the purchase and installation of renewables. Four years on and the industry has exploded as energy companies large and small add renewables and PPA’s to their product offering. Given the en masse influx of new players into this space, Voltaic Energy sought to differentiate themselves from the many generic solar power companies and create a more boutique presence.

Enter Upstream.

Narrative around the product offering focussed heavily on performance optimisation technologies as a means of highlighting Upstream’s expertise as solutions providers, relevant in a space where the majority of players are simply resellers and installers of solar panels.

A+ Group

A+ Group

  • Identity
  • Brand Strategy
JSB Lighting

JSB Lighting

  • Identity
  • Brand Strategy
  • Website
  • Print
Upstream

Upstream

  • Identity
  • Brand Strategy
  • Website
  • Print
Est Lighting

Est Lighting

  • Identity
  • Brand Strategy
  • Website
  • Print