Jadecross is a specialist distributor of technical lighting products for the architecture, engineering and construction sector. Specialising in the delivery of precisely engineered and applied lighting installations for both indoor and outdoor environments, Jadecross represents some of Europe’s leading brands, at the forefront of technological innovation.
Jadecross represents a range of sophisticated lighting brands from Europe and Australia, with a client base centered around electrical engineers, lighting designers, and architects. With their offering supported by a team of highly experienced lighting professionals, Jadecross delivers precisely planned lighting solutions to ensure robust and lasting installations.
Owing to the technical nature of their product offering and the mixed client base, we developed an identity which would deliver a rich, yet understated aesthetic tied to their brand values of authenticity and reliability, with a dash of creative flair.
The new tagline ‘Lighting Instruments for Architecture’ reinforces the technical nature of their product offering and it’s relationship with the built environment.
An expressive typeface adds character to the Jadecross brand, pointing to the creative side of their delivered works, whilst remaining balanced and legible.
The Jadecross website houses over 20 000 products, managed by a custom built CMS designed to make workflow and maintenance a breeze.
Jadecross
A flexible identity system with a mixed colour palette, designed to appeal to both conservative and creative clients alike. Design for supporting case studies and project documentation.
